Last night I was watching one of my favorite fashionista shows with Tim Gunn and a promo for getting the show's mobile content came on. It was the network url, with WAP in front- wap.bravo.com. Wap? How about crap! What normal person is going to remember to access a mobile site by typing in "wap" first? That would have been a great thing to consult a content strategist on. It also goes to show that US use of mobile content on mobile devices (note that I don't call them cellphones) is still in its nascent stages and is in desperate need of standards.
This NYTimes article that discusses mobile content sites is handy until those standards get developed.
I'm voting for the use of M for mobile- m.website.com- as the common prefix for mobile friendly sites. I'm lazy and M is short, M is easier to remember, and it is aesthetically pleasing (when using dot com sites) to start and end with the same letter.
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