Happy to see this blog post from Mobile Money and Banking on our latest mobile launches at Wells Fargo. It's been a long year, but gratifying. I am really excited that the multi-modal strategy is in full motion. Many of my challenges as the Customer Experience Architect has been to keep our enrollment process integrated and streamlined while effectively adding new modes and features.
I have enjoyed the reductive process in designing and building the device screens for the mobile banking browser and pulling together the design direction for our jump pages and demos on Text Banking and the Mobile Browser solution.
Friday, November 2, 2007
Monday, October 15, 2007
Mobile User Experience: The emotional after... the practical
Trying to catch some vestiges of actual insights on "mobile" user experience at the Mobile 2.0 conference. Kelly Goto of gotomedia is on the panel. There's talk of convergence and the iPhone. I agree that there needs to be more research, "synthesized and actionable" design research on what makes a good mobile experience. Kelly mentions separating the practical from the emotional in terms of tasks available to the user. I'm not sure they really need to be separated in terms of modeling the customer behavior. However, it takes practical UI to get to the locater as well as to the vampire widget on Facebook mobile.
As a mobile information architect, I understood the comment about a seeming lack of professionals in field. I haven't met many myself. I think much of the UI best practices being used today are completely about being pragmatic, simple and essential. Kelly echoes this requirement. Being sophisticated about complex information structures as been the fare of most information architects, mostly because the internet has the maturity and resources to hire people to dig down into contextual inquiry, behavioral analysis and mental models.
Mobile is still in startup mode. Most of the UIs are scaffolds built by the engineers and the business.
As a mobile information architect, I understood the comment about a seeming lack of professionals in field. I haven't met many myself. I think much of the UI best practices being used today are completely about being pragmatic, simple and essential. Kelly echoes this requirement. Being sophisticated about complex information structures as been the fare of most information architects, mostly because the internet has the maturity and resources to hire people to dig down into contextual inquiry, behavioral analysis and mental models.
Mobile is still in startup mode. Most of the UIs are scaffolds built by the engineers and the business.
Friday, September 14, 2007
Mobile Address Standards- Should We Vote?
Last night I was watching one of my favorite fashionista shows with Tim Gunn and a promo for getting the show's mobile content came on. It was the network url, with WAP in front- wap.bravo.com. Wap? How about crap! What normal person is going to remember to access a mobile site by typing in "wap" first? That would have been a great thing to consult a content strategist on. It also goes to show that US use of mobile content on mobile devices (note that I don't call them cellphones) is still in its nascent stages and is in desperate need of standards.
This NYTimes article that discusses mobile content sites is handy until those standards get developed.
I'm voting for the use of M for mobile- m.website.com- as the common prefix for mobile friendly sites. I'm lazy and M is short, M is easier to remember, and it is aesthetically pleasing (when using dot com sites) to start and end with the same letter.
This NYTimes article that discusses mobile content sites is handy until those standards get developed.
I'm voting for the use of M for mobile- m.website.com- as the common prefix for mobile friendly sites. I'm lazy and M is short, M is easier to remember, and it is aesthetically pleasing (when using dot com sites) to start and end with the same letter.
Tuesday, September 11, 2007
"Performing" Mobile
I'm a customer experience architect designing for the mobile channel. Finally, I've scraped some time from my schedule to start this blog. I'll also be developing the site at www.sociomobile.com.
Performance is innate to the mobile experience, not just as in phone, but most wireless experiences. I attended the Pervasive Computing conference in Toronto this May where Adam Greenfield gave the keynote. A story he told prompted this post.
The iPhone is definitely the most prominent and illustrative harbinger of a new visceral language that might usher in the age of truly ubitiquous interaction with customers. Apple has already been forming their "multi-touch gesture dictionary" patents:
The Nintendo's sensor enhanced wireless controllers make the Wii a revolution in gaming. Games as historical and timeless as bowling and tennis have become restablished as sociable classics by the revolutionary and gestural new tasks the the Wii asks from a customer. As this customer says, "It's physical"
We have probably only begun to see the what other countries have been witnessing for a few years now. It's predicted as when, not if.
Designing for the performative context between the customer and their device is paramount to ensuring they swipe, tap, beam, and scan their way into a usable relationship with the institutions they are already familiar with.
Performance is innate to the mobile experience, not just as in phone, but most wireless experiences. I attended the Pervasive Computing conference in Toronto this May where Adam Greenfield gave the keynote. A story he told prompted this post.
The iPhone is definitely the most prominent and illustrative harbinger of a new visceral language that might usher in the age of truly ubitiquous interaction with customers. Apple has already been forming their "multi-touch gesture dictionary" patents:
The Nintendo's sensor enhanced wireless controllers make the Wii a revolution in gaming. Games as historical and timeless as bowling and tennis have become restablished as sociable classics by the revolutionary and gestural new tasks the the Wii asks from a customer. As this customer says, "It's physical"
We have probably only begun to see the what other countries have been witnessing for a few years now. It's predicted as when, not if.
Designing for the performative context between the customer and their device is paramount to ensuring they swipe, tap, beam, and scan their way into a usable relationship with the institutions they are already familiar with.
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